how intelligent advertisement is aligning with brand values to reach your target audience correctly.

We live in a digital era where artificial intelligence drives everything from chatbots to ad campaigns. Advances in machine learning—think GPT-3’s 175 billion parameters or Google’s BERT model handling over 70 percent of search queries—have made AI-powered assistants and recommendation engines part of our daily routines. Advertising agencies now use cognitive tools to model how consumers think, shop and decide, much as Netflix attributes over 75 percent of its viewing to its recommendation algorithm.

Large brands are pouring ever-larger budgets into these tools. Global programmatic ad spend topped 130 billion in 2021 and is projected to exceed 155 billion by 2024. First- and zero-party data—age, location, browsing behavior, purchase history—feed AI systems that tailor messaging in real time. The fallout from Facebook’s Cambridge Analytica scandal (March 2018), which exposed 87 million users’ data, accelerated consumers’ privacy concerns: Telegram downloads jumped 2.5× and Signal installs quadrupled in the weeks that followed.

Meanwhile, platforms like Instagram, TikTok and YouTube share revenue with content creators. YouTube’s Partner Program has paid out over 30 billion since 2007, and TikTok’s Creator Fund distributed 30 billion since 2007, and TikTok’s Creator Fund distributed 1 billion in 2021–22. Under the hood, algorithms track your interests—hobbies, profession, generation—so each user enjoys a more engaging social experience.

Yet social media’s original promise—to connect people globally—has evolved. Mark Zuckerberg started Facebook as a digital yearbook at Harvard, grew it into a mission to “make the world more open and connected,” and today champions “the metaverse,” an immersive 3D internet where communities and businesses flourish side by side.

At Useable Design, we believe in human-centric interfaces and also in the power of smart advertising. We define your brand’s core values and weave them into AI-driven campaigns that resonate authentically with your audience. For example, our work with Mind Sync Intelligence—an AI platform that leverages cognitive algorithms to scan market sentiment and keep businesses timely—demonstrates how aligning technology with brand purpose drives measurable engagement.

Read the full Mind Sync Intelligence case study underneath