Estimated reading time: 7 minutes
Xaca Cantina, a premier USA-based tortilla chip brand, based in New York, briefed us on an e-commerce environment.
Crafted for the discerning U.S. market, it blends Xaca Cantina’s Oaxacan heritage with a limited product line- to drive engagement. Available in all HomeGoods stores in the United States.
Our mission was to design an e-commerce platform that artfully presents Xaca Cantina’s exclusive tortilla chips, prioritizing conversions through intuitive design. Users navigate a curated selection of bold flavors, such as Mole, Hot Honey, Cinnamon Churro, Baja Gold Sea Salt and Chili & Lime, with vivid product pages that spark confident purchases.
The Briefing
The platform’s streamlined interface ensures effortless exploration of Xaca’s premium offerings. Bundle promotions, entice users to increase order values. Xaca’s rich Oaxacan heritage weaves a narrative that fosters trust and drives engagement.
Targeting Brand Awareness.
Xaca Cantina is positioned as a premium tortilla chip brand for the discerning U.S. market. Available nationwide through HomeGoods retail stores, the brand partnered with Useable Design to create an interactive eCommerce experience that elevates its digital presence. This collaboration included a commercial that reinforced the brand’s authentic Oaxacan family heritage.
Conversional Approach
-
Xaca Cantina her eCommerce environment has been triggered by conversional driven pop-ups at every page, that are promoting the Subscription Model with a reduced monthly price.
-
One-click upsells and real-time inventory boost engagement.
-
Responsive design ensures flawless mobile experiences.
-
Vivid imagery highlights the limited flavor line’s quality, based on the 5 bold flavors like Baja Gold Sea Salt, Cinnamon Churro, Hot Honey, Mole, Chili & Lime.
-
Enabling an subscription model for the end-user, by receiving a monthly product for a reduced price.
