Estimated reading time: 4 minutes
Xaca Cantina, a Hollywood, USA based tortilla chip brand, briefed us on an e-commerce environment that showcases Xaca her products to her online audience.
A lifestyle brand, that blends Xaca Cantina’s Oaxacan heritage with a limited product line- to drive engagement. Available in HomeGoods stores in USA.
Conversional Approach
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Vivid imagery highlights the limited flavor line’s quality, based on the 5 bold flavors like Baja Gold Sea Salt, Cinnamon Churro, Hot Honey, Mole, Chili & Lime.
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Enabling an subscription model for the end-user, by receiving a monthly product for a reduced price.
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Xaca Cantina her webshop has been filled and triggered with endorsement by leading actors, and sing-and-song writers from the U.S. to enhance the conversion in the discerning U.S. market.
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Consumers can customize their own chip bag with seasonal flavors.
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A Cart Drawer has been added to the check-out flow, to keep the user in the ordering flow, and increase the conversion rate.
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Xaca Cantina is presented as an Oaxacan product, so the webshop supports English and Spanish to appeal to both American and Spanish-speaking customers.
Our mission have been to design an e-commerce platform that artfully presents Xaca Cantina’s exclusive tortilla chips, prioritizing conversions through intuitive design.
Users navigate a curated selection of bold flavors, such as Mole, Hot Honey, Cinnamon Churro, Baja Gold Sea Salt and Chili & Lime, with vivid product pages that spark confident purchases.