Estimated reading time: 5 minutes
Volvo briefed us on a State-of-the-Art Configurator that give user the ability to configurate their own Volvo Car. With the aim to redefine the process of selecting your e-commerce product.
Services & UX Methodologies
Fidelity Wireframing
User Experience Design
User Interface Design
Motion Design
Visual Design
The Briefing
Introducing an interactive configurator that enables the user to configurate their own Volo Car. Options like the color, the rims, the upholstery, the exterior, interior and optional accessoires can be set in stone through the configurator.
Creating an e-commerce configurator environment that enables the user to set the product themselves in stone gives a new dimension to the e-commerce environment.
Users have a sense of being in charge, rather than adding a product to their shopping bag, provides depth and responsibility in the shopping process, which lead to conversion.
