Estimated reading time: 3 minutes
Creating a volume of over 70 Test Drives a week with Tesla her Self Service. Providing a remote service that allows customers to onboard remotely in a Test Vehicle.
Services & UX Methodologies
User Experience Design
Service Design
Service Blueprinting
Remote Journey Mapping
No phone calls. No showroom. No staff on site. Every Sunday, customers in 20 Dutch cities reserve, unlock, drive and return a Tesla using only their phone. We deliver 70 simultaneous test drives, every week, from Amsterdam to Roermond.
70 remote test drives.
20 Dutch cities.
0 staff on site.
Every Sunday at 09:00 the map lights up. From Horst to Groningen, from Cuijk to Goes, customers open the Tesla app and see exactly which Model 3, Model Y or refreshed Model S is free in their city. Three taps later they own a 45-minute slot. Five minutes before start time a digital key drops into their phone.
They walk up, tap the bumper, the car unlocks, mirrors fold out, seat and climate adjust to their profile, and they drive away. No paperwork, no handshake, no human in sight. When the slot ends, the car locks itself, while generating a “thank you” e-mail.
The entire Sunday Self Serve runs on rails, every week, in Amsterdam, Rotterdam, Utrecht, Eindhoven, Maastricht, Groningen, Den Haag, Tilburg, Horst, Cuijk, Goes, Harderwijk, Roermond, Zwolle, Purmerend, Breda, Nijmegen, Arnhem, Noordwijk and Leeuwarden.
